White Hot. The Rise of Abercrombie & Fitch. Quick Review.

Full disclosure This critic only watched this Netflix documentary for one reason. He wanted to see if Summer Girls by LFO got referenced. This is unquestionably one of the worst songs ever recorded. Thankfully is so stuffed. with hilarious non-secretaries that it’s insanely memorable. The doesn’t seem to have quite as much penetration on UK based worst song ever lists. It certainly deserves to be down there. If one hasn’t heard this majestically terrible piece of music here it is.

The song does get referenced in this film about the rise and fall of the titular fashion brand. Unfortunately, like a lot of Netflix documentary content, there is not much substance here. Very standard talking head stuff discussing the initial ubiquity of the brand to its desired target audience. and its gradual decline and loss of relevance within the fashion landscape. There’s Some mildly interesting stuff about the tokenism racism and positive discrimination going on within the corporate structure of the company at the time. However, this is nothing that potential viewers couldn’t get from similar pieces or any corporate failure documentaries. In the age of streaming, these are delivered in a very easily watchable tone and style. It might be worth knowing to some that the Abercrombie and Fitch CEO at the did get a kick out of being referenced along with the fact “New Kids on the Block had a bunch of hits and “Chinese food makes me sick. That said much as it might not be the worst thing after there’s nothing to expressly recommend this documentary over the millions of similarly structured pieces in Terms of the narrative and delivery. Die-hard fashion fans or those that developed an attachment to Abercrombie in their youth Might get something out of it. Otherwise, audiences will move on quickly
5/10

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